Open the product page for the product you are writing the cons for. Below the product image, click Amazon’s “AI” button and simply type “cons.”
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The position of Amazon AI or Alexa at the top of the image.
Amazon’s AI will provide several potential cons in paragraph and bullet-point formats. Copy all of the information exactly and paste it into the AI tool you use for writing.
Then, use the prompt below. The AI will transform the information into concise, realistic cons based entirely on actual customer experiences and product feedback.
Prompt Only for Cons
Write 5 cons of this product within 4 to 7 words, not fewer or more. The writing style will share real-world personal experiences about the product.
Prompt Both for Pros and Cons
Write 10 pros and 5 cons of this product within 4 to 7 words, not fewer or more. The writing style will share real-world personal experiences about the product.
Even if the prompt generates five or more cons, select only the 2 to 3 most relevant and useful ones, and discard the rest.
Essential Guidelines for Writing Cons in Amazon Product Reviews
When writing cons, you need to follow several important guidelines that I have developed through more than a decade of professional experience. These guidelines are discussed below.
Guide-1: Number of Cons in Each Review
You can include 2 to 4 cons in each review. It is best to avoid using fewer or more than this range.
Guide-2: Word Length of Each Con
Each con should ideally contain 4 to 7 words. Avoid making them shorter or longer than this range.
Guide-3: No Full Stop at the End of Cons (.)
Do not use a full stop (.) at the end of any con.
Guide-4: Use Dot Points Instead of Numbers
Use bullet points instead of numbers to list the cons sequentially. Do not use numbered lists.
Example: Correct Form
Cons
- Video feels shaky during handheld shooting
- Small LCD makes details difficult
- SD card requires separate purchase
Example: Incorrect Form
Cons
- Video feels shaky during handheld shooting
- Small LCD makes details difficult
- SD card requires separate purchase
Guide-5: Cons Heading Tag and Color
Use an H3 or H4 heading tag for the word “Cons.” For the heading color, use my preferred color: red (#FF0000).
Example:
Cons
- Video feels shaky during handheld shooting
- Small LCD makes details difficult
- SD card requires separate purchase
Very Important Note
Some important notes you should follow when creating the cons section.
Note-1: Sensative Cons
Some drawbacks may make customers lose interest in buying the product, even though those issues might only be experienced by a very small percentage of users. If a problem is reported by only a few customers and is not a common concern, avoid highlighting it as a major con.
Original/AI Version
The battery stops working after a few months.
Instead, some cons can be presented in a more balanced way to make the review more accurate and helpful.
Original/AI Version
Mount bracket breaks easily, a cheap plastic material
Better/Edited Version
Mount bracket seems cheap plastic/Plastic mount feels less durable/Plastic mount feels light/Plastic mount could be better
FAQs About the Cons in Amazon Product Reviews
Question: Should Pros and Cons be added at the beginning or end of a product review?
Answer: Pros and Cons are not only a highly sensitive summary of the overall product review but also an in-depth overview that can strongly influence a consumer’s buying decision.
However, these details do not include in-depth information about the product’s features or performance, which could mislead consumers if presented before the full review.
Therefore, they should not be placed at the beginning. Instead, add the Pros and Cons after completing the full review.